We stumbled across this great article by Jimm Fox on his blog recently, talking about the 5 golden rules of video production.
He breaks it down into:
– Define your Audience
– Tell a great story and create an emotional connection
– Show me, don’t tell me (our favourite insight!!)
– Your customer is the focus, not you
– Share what you believe, not just what you do
You can read the full article here.