Jimm Fox's thoughts on Video Production

5 Golden Rules of Video Production

We stumbled across this great article by Jimm Fox on his blog recently, talking about the 5 golden rules of video production.

He breaks it down into:

– Define your Audience

– Tell a great story and create an emotional connection

– Show me, don’t tell me (our favourite insight!!)

– Your customer is the focus, not you

and

– Share what you believe, not just what you do

You can read the full article here.

 

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